TREND

Mono Craft

Gael Blake Design have had the pleasure of supporting Furniture 123 for several seasons as trend research consultants.

We provide Furniture 123 with tailored trends targeting their customer demographic and providing key interior inspiration. As part of the collaboration, Gael Blake Design provides bespoke trend packs with focused themes for the buying team to utilize as creative direction.

This is used as a tool to develop cohesive collections that inspire their customers.

PHOTO CREDIT @ FURNITURE 123

EXPLORE THE TREND

Mono Craft

The Mono Craft design trend focuses on minimalist designs crafted to a high standard set against a tactile neutral colour palette.

The monochrome style is both modern and elegant and features statement organic block forms, matte black textures, taupe velvets, and abstract black brushstroke art creating the perfect modernist theme.

The Furniture 123 buying team utlize our latest trend direction to aid their new product development. They focus on upholstery as a key driver.

We provide valuable insights into trending fabrics, shapes, and forms that influence new designs.

When it comes to styling the finished products, they use further insights into key statement decor pieces as an aid for briefing marketing/ photography on styling; helping to create a cohesive collection that fulfils the ambition of the trend but importantly elevates the online shopping experience for their customers.

As a result of this collaboration, the online furniture retailer was able to launch a successful new collection that meets the needs of their customers. The collection reflects the latest design trends and offers a range of furniture pieces that are functional, stylish, and affordable.